Posts Tagged ‘advertisement’

Orangina Juice advertisement shows that a juice product really can bridge the gap between animal species.

August 31, 2008

Human-like animals go suggestively dancing away after a sip of this beverage.  Bonus points for incorporating a scene from Flashdance.

Spanish National Basketball makes a gesture that could dampen the Chinese collective goodwill

August 11, 2008

The Spanish National basketball team, pictured above, seems to be going out of its way to offend the host nation of this year’s Summer Olympics.  The team appears to be making a slanted-eye gesture in an advertisement that just ran in a Spanish paper.  What do you think?  Even if it wasn’t an overtly deliberate racist gesture, it doesn’t say much for the common sense of the team or pretty much anyone associated with Spanish basketball.  Was there not even 1 person who might’ve said, “Hmmm…uh, guys, I’m probably TOTALLY overreacting here, but this might, and I’m just saying *might*, be considered just a touch insensitive.  Maybe? ”

From The Guardian

Youtube responds to getting its ass kicked by Hulu

June 21, 2008

YouTube has loads of traffic but hasn’t been able to make money on it, whereas Hulu is successfully selling against its free, legal TV programmes and movies
June 19, 2008 5:00 PM

Google’s YouTube was recently given a kicking by billionaire “blog maverick” Mark Cuban, who pointed out that Hulu is kicking YouTube’s Ass. It doesn’t have more visitors or serve up more videos, of course. However, Hulu has 100% legal premium content that it can monetize — TV programmes such as Sex & The City, The Daily Show and The Colbert Report, and movies such as Juno and Lost in Translation — and YouTube, basically, doesn’t. Indeed, if it did, YouTube could be forced to remove them.

What makes it even better for Hulu is that it can exploit YouTube. As Cuban says:

Hulu posts clips, not full episodes, clips on its YouTube channel and elsewhere on YouTube. Those clips are preroll AND overlays AND post rolls promoting Hulu and its full episodes of shows and movies. All of which costs Hulu the ginormous cost of ….nothing. From which it generates traffic to its Hulu site on which it sells, to the point of often selling out, display and preroll ads. That’s the ultimate arbitrage. We pay you nothing, and you send us traffic that generates ad revenue for us.

The economics are straightforward, and bad news for YouTube:

the more traffic Hulu generates, the more money it makes. The more traffic YouTube generates, the more money it loses… Maybe they think they will make it up with even more volume?

What YouTube can do, of course, is copy Hulu and offer longer, legal content that it can sell against. To this end, it has emailed its content partners as follows, says Sillicon Alley Insider:

Long Form Content
You now will be able to upload and monetize videos in your account that are longer than 10 minutes. This feature is exclusively for partners. Independent Film makers that partner with us will now be able to upload their feature films on our site. Please note that for long form content, the maximum file size is 1GB.

That’s enough for a full-length movie at YouTube quality. Whether these “independent film makers” will come up with enough good stuff to take on Hulu, which is backed by NBC Universal and News Corp, is another matter. It’s better than nothing, which is pretty much what YouTube has at the moment.

Comment (added later): Hulu is US-only and has a limited amount of content, but it is still new: it was officially launched just three months ago, on March 12, 2008. For more on the background see Hulu starts private beta, while NBC rubbishes iTunes business, below.


Drag and Drop World

June 18, 2008