The Indian government has banned a new television ad for Axe Body Spray. The commercial for the new Axe scent, Dark Temptation, features a man turning into solid chocolate and being, literally, pecked at by various women. India’s Ministry of Information and Broadcasting pulled the ad after receiving a complaint from a viewer. Check out the ad and judge for yourself.
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Tags: advertising, advertisments, axe body spray, bollywood, Chocolate, cologne, Commercials, cultural clash, culture, dark temptation, deodorant, globalization, hindu, Hindustan Unilever, India, indian, Marketing, new dehli, Sex, sexuality, Shilpa Shetty, Television, The Ministry of Information and Broadcasting, TV, unilever, wall street journal
September 10, 2008 at 12:02 pm |
Well his face was creepier than the new Burge King’s.
September 28, 2008 at 1:54 pm |
I think the axe dark temptation commercial should be banned in the USA to. who wants sprinkles of chocolate from somebodys nose and the scene in the hospital bed is perverse. and the girl bitting the ass is obscene and tearing off hi arm can scare little children. this should be taken off the airwaves. sick humor…
Sincerely Steve Foundation
October 6, 2008 at 12:09 am |
Steven, thanks for somehow sending us your response from the year 1948. Your sense of humor is certainly puritanical, yet you have access to some sort of computer/time machine? Wait to see what civilization is like in the year 2008. God bless America.
October 10, 2008 at 9:23 am |
It is not banned in India. i see it everyday
November 12, 2008 at 2:57 am |
Viewers who lodge such ridiculous complaints should be banned instead!
November 28, 2008 at 11:19 am |
The add is one of the best make in 2008. The viewers who have complained are probably too serious about life or haven’t heard the word ‘metaphoric’ !!
December 3, 2008 at 10:07 am |
I don’t know what the fuss is all about. Its not that big of a deal anyway. Why are there people who think its obscene or perverted? I dont find it to be any of that infact its a cute little ad. You must be a really traditional backward minded person to think of complaining about such an ad. I would rather commend it for being so creative and funny. I hate people who think like they just came out of the 1700s with their narrow thinking. I hate fundamentalists, I hate overly religious people, I hate extremists and more importantly I hate people who are intolerant about any little thing that goes against what they think. Stop being such Nazis!
February 9, 2009 at 1:52 am |
when did everyone get so touchy?
these comments are cries for valium…
February 9, 2009 at 11:06 pm |
how about it’s blatant racist imagery? does anyone take issue with that?
July 15, 2009 at 11:18 pm |
Lighten up and get a life, Biggot!
April 19, 2010 at 5:25 am |
it is still not banned in india today only i bought one